An executive partner.
Board-ready decisions, real accountability, and infrastructure your team can inherit when they're ready.
Boutique executive e-commerce consulting
Executive e-commerce leadership without hiring a full-time team.
We help established brands scale marketplaces through operational excellence, automation, catalog optimization, advertising strategy, inventory planning, and executive reporting.
Ideal client
$3M–$50M
Annual revenue
Focus
Amazon · Shopify · Walmart
Marketplace-first
Model
Fractional & Retained
No full-time hire required
Operators from brands doing $3M–$50M in annual marketplace revenue
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Positioning
A different kind of e-commerce partner.
Built for brands that have outgrown their agency and aren't ready to hire a $250K+ full-time executive.
Not an agency.
We don't sell retainers of junior labor. Every engagement is led by an operator who has run a marketplace P&L.
Not a freelancer.
You get a bench — strategy, operations, ads, engineering, and reporting — with executive coordination.
Services
Executive infrastructure for marketplace brands.
Ten disciplines that operate as a single leadership function across every channel your brand sells on.
Fractional E-commerce Leadership
Executive-level ownership of your marketplace and DTC channels without hiring a full-time VP.
Amazon Growth Strategy
Category positioning, catalog architecture, and profit-focused roadmaps for Seller and Vendor Central.
Marketplace Expansion
Launch and scale on Walmart, Target Plus, TikTok Shop, and international Amazon marketplaces.
Operational Audits
Deep-dive assessments of catalog, advertising, inventory, and account-health workflows.
Inventory Forecasting
Demand planning, IPI and restock analytics, and cash-efficient reorder cadence.
Advertising Oversight
Sponsored Ads, DSP, AMC audiences, and multi-channel media governance and reporting.
AI Workflow Automation
Agent-driven listing operations, pricing intelligence, customer service, and ops copilots.
Executive KPI Dashboards
Unified reporting across channels — margin, velocity, ROAS, TACoS, and inventory in one view.
ERP & Amazon Integrations
NetSuite, SAP, Acumatica, and 3PL integrations wired into Seller Central via SP-API.
Amazon SP-API Solutions
Custom endpoints for catalog sync, order automation, reimbursements, and reporting pipelines.
Process
A five-stage engagement.
Predictable milestones. Deliverables at every stage. Full visibility into progress from week one.
- 01
Discover
Executive interviews, channel review, P&L and unit-economics analysis, and stakeholder alignment.
- 02
Analyze
Catalog, ads, inventory, and operational data are diagnosed against category benchmarks.
- 03
Build
Roadmap, dashboards, SOPs, and integrations are stood up — ready for execution.
- 04
Automate
AI agents and SP-API workflows remove repeat work. Ops teams focus on decisions, not data entry.
- 05
Scale
Category expansion, marketplace launches, and profitability optimization run on a recurring cadence.
Industries
Built for physical product brands.
Deep experience with SKU-heavy catalogs, retail-adjacent distribution, complex logistics, and margin-sensitive categories.
Explore industriesKitchenware
Housewares
Foodservice
Consumer Products
Manufacturing
Home Goods
Outdoor Products
Industrial Supply
Results
Measurable outcomes across the operator's career.
$400M+
Marketplace revenue managed
12,000+
SKUs optimized across channels
60+
Marketplace launches completed
15+
Years of executive e-commerce leadership
Client
“They function like a fractional executive team. Strategy, operations, and reporting all in one place — with the kind of accountability we couldn't get from three separate vendors.”
— VP of E-commerce, $28M Housewares Brand
Let's build a better marketplace business.
One strategy call. No pitch deck. A senior operator will review your channels and return a written point of view within one business day.