What is actually included in each tier?
Core covers 1-2 paid channels, Klaviyo email flows, Shopify CRO sprints, weekly reporting, and 8-12 creative concepts per month. Growth adds multi-channel paid, SMS, server-side tracking, Triple Whale attribution, and 20+ creative concepts. Scale includes everything plus headless builds, a dedicated creative team, 3PL ops, executive dashboards, and a dedicated growth lead with weekly war-room calls.
How many channels can I run on Core?
Core includes Meta and Google as standard. If you want TikTok, Pinterest, or additional channels, we typically recommend Growth where the creative and reporting infrastructure can support the added complexity.
How long is onboarding?
Standard DTC onboarding takes 1-2 weeks: account audits, tracking validation, creative brief, and campaign build. Shopify ground-up builds or major migrations run 4-8 weeks and are scoped as separate fixed-fee projects.
Is there a minimum contract length?
We ask for a 3-month initial commitment for retainers. That's the minimum time to get creative iterations, attribution baselines, and CRO wins in place. After that, it's month-to-month with 30 days' notice.
Does the retainer cover ad spend?
No, you pay Meta, Google, and TikTok directly. Our fee is for management, creative, and strategy only. We do not markup media. For accounts spending over $50k/month, we add an 8-12% ad-spend management fee to cover the extra optimization workload.
Can I hire you for a Shopify build only?
Yes. Ground-up Shopify builds are scoped separately at $15k-$45k depending on complexity, integrations, and whether it's a headless/Hydrogen build. These are fixed-fee projects with clear milestones.
What if I need more creative than my tier includes?
We can add creative sprints a la carte, or upgrade your tier. Most brands find that as they scale ad spend, the volume of creative needed naturally increases, we plan for that in quarterly scope reviews.
How do I know which tier is right for me?
Core is for brands under $1M/yr or just starting paid media. Growth fits $1M-$5M brands scaling aggressively. Scale is for $5M+ brands that need a full in-house equivalent. During our free audit, we'll recommend the right tier based on your current spend, goals, and team gaps.