How we operate across marketplace and DTC, what we changed, what moved, and the metrics that matter.
Amazon · 9 months
Took ownership of the full Seller Central operation. Rebuilt the catalog, launched a Sponsored Brands strategy, and locked in inventory planning to prevent stockouts during seasonal spikes.
Amazon · 12 months
Ran the Amazon launch end to end: catalog setup, listing optimization, paid advertising, and operational workflows. Also enhanced the marketing tech stack for email flows to support retention.
Amazon · 12 weeks
Took on a sprawling, partially suppressed catalog. Merged variations, ran flat-file uploads, fixed compliance flags, and stood up monitoring.
Amazon · 6 months
We have been deeply involved in building this brand from the ground up. Over the last six months we scaled monthly sales from approximately $1.8M to $2.5M, adding roughly $3.5M in incremental annual revenue.