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New Star Food Service logo

Amazon · Foodservice / B2B · 6 months

31% sales growth in 6 months, scaling monthly revenue from $1.8M to $2.5M.

31%
Monthly sales growth
$1.8M→$2.5M
Monthly revenue
+$3.5M
Incremental annual revenue
6 mo
Time to results
Challenge
  • Revenue had plateaued around $1.8M per month and needed a clear strategy to break through.
  • Operational complexity was increasing with scale, threatening margins and fulfillment consistency.
  • Competitive pressure in the foodservice category required sharper positioning and advertising efficiency.
Approach

Full funnel optimization

Audited the entire Amazon operation, tightened product pages, improved pricing strategy, and scaled Sponsored Products and Sponsored Brands with tighter targeting.

Inventory and operations alignment

Worked closely with the internal team to align inventory planning with demand surges, preventing stockouts and improving IPI score.

Catalog expansion and SEO

Identified high opportunity SKUs, launched new listings with optimized content, and improved organic ranking for core category keywords.

The numbers

Before vs after.

Monthly revenue trajectory

Before After
Month 10%
$1.8M
$1.8M
Month 3+17%
$1.8M
$2.1M
Month 6+39%
$1.8M
$2.5M

Growth metrics

Before After
Monthly revenue+39%
$1.8M
$2.5M
Revenue growth0%
0%
31%
Incremental annual0%
$0
$3.5M
Outcome
  • Monthly revenue grew 31%, from approximately $1.8M to $2.5M per month.
  • Incremental revenue over the year totaled roughly $3.5M.
  • Organic ranking improved for top foodservice keywords, reducing reliance on pure ad spend.

They have been instrumental in building this brand. The growth we have seen in the last six months speaks for itself.

VP of Sales · New Star Food Service

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