Hi, I'm Anthony Cognet.

I've spent over 15 years managing and scaling product catalogs across Amazon Seller Central, Vendor Central, Shopify, Walmart, and other marketplace channels, for brands in foodservice, kitchenware, cutlery, home goods, and consumer products.

I started inside a single product company in 2010, running Amazon by myself when "Amazon strategy" still meant uploading a flat file and hoping the listing indexed. Over the next decade I built and led in-house ecommerce teams through every major platform shift, the move from Vendor to Seller, the rise of Sponsored Brands, the FBA capacity crunches, Brand Registry 2.0, AMC, DSP, Amazon Business, and now Rufus and AI-driven search.

That work has covered just about every corner of marketplace operations: listing optimization, advertising strategy, catalog cleanup, FBA and FBM planning, international expansion, product launches, pricing, promotions, and the daily account-health work that keeps revenue moving. Across those years I've helped brands manage well over $280M in combined GMV.

High Voltage GP exists because most brands don't need another deck-builder. They need someone who's lived inside Seller Central, stranded inventory, suppressed listings, variation cleanup, PPC efficiency, Buy Box pressure, and can connect content, ads, inventory, and pricing into one system that actually moves the business.