All case studies
Amazon · Beverage / CPG · 9 months
Scaling an Asian-inspired sparkling water brand to 3.2x on Amazon.
3.2x
Revenue growth YoY
−38%
TACoS reduction
98%
Listing optimization score
0
Stockouts during peak
Challenge
- Flat YoY revenue despite strong DTC growth, Amazon was underinvested.
- Variation family was fragmented; flavor SKUs competed against each other in search.
- Repeated Q4 stockouts cost an estimated $180k in lost sales the prior year.
Approach
Catalog & variation rebuild
Merged all flavors into a clean parent-child family, rewrote titles around top non-branded queries, shot new infographics for every PDP.
Sponsored Brands + Video
Launched SB Video on top hero terms, branded defensive campaigns, and a competitor conquest layer. Cut wasted SP spend by pruning long-tail keywords with sub-2x ROAS.
Inventory & FBA planning
Built a weekly sell-through forecast tied to ad spend pacing. Pre-positioned Q4 inventory at AGS warehouses 60 days early.
The numbers
Before vs after.
Monthly Amazon revenue
Before After
Month 10%
$78k
$78k
Month 4+73%
$82k
$142k
Month 9+220%
$91k
$291k
Efficiency metrics
Before After
TACoS-38%
24%
15%
ACoS (SP)-42%
38%
22%
Conversion rate+80%
9.1%
16.4%
Outcome
- Revenue scaled 3.2x year over year with TACoS dropping from 24% to 15%.
- Hero flavor reached page-1 organic ranking for the top 3 category queries.
- Zero stockouts through Q4 and Prime Day, first time in brand history.
“They run our Amazon channel like operators, not like an agency. The reporting is honest and the execution is fast.”
Head of Growth · Sanzo
