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Amazon · Food & Beverage / Enterprise · 12 weeks

1,400+ ASIN catalog rescue and account health turnaround.

1,400+
ASINs corrected
−71%
Suppressed listings
+58%
Buy Box win rate
12 wks
Time to clean catalog
Challenge
  • Over a third of the catalog was suppressed or stranded.
  • Account health score was hovering near the at-risk threshold.
  • No internal ownership of flat-file uploads or compliance escalations.
Approach

Catalog triage

Ran a full ASIN audit. Grouped issues by root cause: image compliance, variation theme, GTIN exemption, restricted-product flags.

Flat-file & case-log surge

Daily flat-file uploads in batches of 50. Parallel case log with Seller Support, escalated via Brand Registry where possible.

Monitoring system

Built an automated daily catalog health report flagging new suppressions within 24 hours. Buy Box monitoring across all parent ASINs.

The numbers

Before vs after.

Suppressed listings over 12 weeks

Before After
Week 10%
487
487
Week 6-45%
487
268
Week 12-71%
487
142

Operational metrics

Before After
Buy Box win rate+141%
41%
99%
Account health+145%
168
412
Stranded inventory-89%
$96k
$11k
Outcome
  • Suppressed listings dropped from 487 to 142 in 12 weeks.
  • Buy Box win rate climbed from 41% to 99% on owned ASINs.
  • Account health stabilized in the Healthy range and has stayed there.

They cleaned 12 years of catalog debt in a quarter. Our internal team would have needed 18 months.

Director of Ecommerce · Jumex USA

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