Amazon · Beverage / Heritage CPG · 12 months

From zero to $1M Amazon revenue in 12 months.

$0→$1M

First-year Amazon revenue

4.1

Blended ROAS

18%

TACoS at scale

Ad spend increase held

Challenge

Legacy nectar brand had zero Amazon presence and no internal ecommerce expertise.
Heavy wholesale relationships limited pricing flexibility on the marketplace.
Needed a full marketing tech stack, including email flows, built from scratch to support customer retention.

Approach

Amazon launch & catalog build

Built the full Seller Central presence from scratch: brand registry, listing creation, A+ content, and variation architecture that respected wholesale MAP.

Enhanced the marketing tech stack for email flows

Selected and integrated Klaviyo, built welcome, post-purchase, and winback flows, and established segmentation to support repeat purchases and external traffic retargeting.

Paid scale with attribution

Scaled Sponsored Products and Sponsored Brands while holding blended ROAS above 4. Used Amazon attribution and external traffic to accelerate organic ranking.

The numbers

Before vs after.

Cumulative Amazon revenue

Before After

Q10%

$64k

Q20%

$218k

Q30%

$540k

Q40%

$1.0M

Performance metrics

Before After

Blended ROAS0%

4.1

TACoS0%

18%

Ad spend0%

Outcome

Crossed $1M in Amazon revenue in month 12 with healthy 18% TACoS.
Ad spend scaled 7x while maintaining a blended ROAS above 4.1.
Email flows and marketing tech stack are now core to retention and external traffic strategy.

“We didn't have an ecommerce team. Six months in we had a real Amazon business that pays for itself and a marketing stack that actually works.”

VP, Direct Channels · Kerns