What's the difference between Meta Advantage+ and traditional ABO/CBO?

Advantage+ Shopping Campaigns use Meta's automated audience and placement logic with minimal manual control. They tend to outperform manual structures for prospecting at scale, especially after iOS 14.5. We default to Advantage+ for prospecting and traditional CBO for retargeting and brand-defense.

Should I use broad targeting or detailed interests?

Broad almost always wins on accounts with healthy creative volume and clean pixel signal. Detailed interest stacks were a workaround for thin signal — Meta's algorithm is now strong enough that interests over-restrict delivery and raise CPMs. Exception: very niche categories where broad delivers irrelevant impressions.

Do I need CAPI (Conversions API)?

Yes, mandatory. Browser pixel alone misses 30–60% of conversion signal post-iOS 14.5. We implement CAPI through Shopify's native integration where possible, or through a server-side container (Stape, Elevar) where the catalog or events require it.

How much should I spend on Meta to start?

Minimum effective spend is around $5K/month for testing. Below that, you don't accumulate enough conversion data to escape the learning phase. Brands serious about scaling typically commit $15–50K/month within 60 days.

What about Advantage+ Catalog ads vs static creative?

Advantage+ Catalog is excellent for retargeting and prospecting brands with deep catalogs (20+ SKUs). Static and motion creative outperform catalog on prospecting for narrower catalogs and brand-led purchases. Most brands need both — catalog for the long tail, hero creative for the bestseller.

How do you handle iOS 14.5 attribution gaps?

Triple Whale or Northbeam for blended attribution, CAPI for as much server-side signal as possible, geo holdouts quarterly, and conversion lift studies on top campaigns. We never trust platform-reported ROAS in isolation.

DTC

One partner for everything direct-to-consumer.

Shopify builds, paid media, retention, creative production, ops, and analytics. The team you'd hire in-house, at a fraction of the cost and twice the speed.

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Trusted by Shopify and DTC brands

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Certified across the stack

Shopify
Partner
Amazon Ads
Verified Partner
Klaviyo
Master Partner
Meta Business
Partner
Google
Ads Partner
TikTok
Marketing Partner

Four pillars

Built for the modern DTC stack.

Shopify Build & Optimization

Theme dev to headless storefronts. We ship sites that convert.

Custom theme development (Liquid, Online Store 2.0)
Headless / Hydrogen with React + edge rendering
Subscriptions via Recharge, Skio, Stay
Checkout extensibility & one-page checkout
Core Web Vitals & page-speed optimization
CRO sprints with structured A/B testing

Paid Media & Retention

Full-funnel acquisition plus the email/SMS engine that keeps LTV climbing.

Meta, Google, TikTok, Pinterest, Applovin
Creative testing frameworks & iteration cadence
Klaviyo email, flows, campaigns, segmentation
SMS via Postscript or Attentive
Loyalty (Smile, Yotpo) and referral programs
Lifecycle modeling & cohort optimization

Creative & Content

The visual layer that makes everything else work harder.

Product & lifestyle photography
UGC sourcing and creator management
Static and video ad creative at scale
Brand identity systems & guidelines
Landing-page design for paid funnels
Motion graphics & 3D product renders

Ops, 3PL & Analytics

The unsexy fundamentals that compound, fulfillment, attribution, and clean data.

3PL selection, onboarding & SLA management
Inventory planning & demand forecasting
Post-iOS14 attribution (Triple Whale, Northbeam)
GA4 + server-side tracking (Stape, Elevar)
Executive dashboards (Looker, Mode, Hex)
Margin, contribution-profit & MER modeling

Pricing

Transparent monthly retainers.

One team, one fixed fee. You own all accounts, audiences, creative, and data, no lock-in, no media markup.

Core

For brands under $1M/yr or just launching paid media.

$4,875–$6,375/mo

Meta Ads management
Google Ads management (Search, Shopping, PMax)
Klaviyo email flows & campaigns
List growth & segmentation
Shopify CRO sprints
Landing page builds
Pixel & GA4 setup
Basic attribution reporting
8–12 creative concepts per month
Weekly reporting & Slack / Teams updates
Monthly strategy review

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Growth

For brands scaling from $1M to $5M/yr.

$7,875–$10,875/mo

Meta Ads management
Google Ads management (Search, Shopping, PMax)
TikTok Ads management
Pinterest Ads management
Klaviyo email flows & campaigns
SMS via Postscript or Attentive
List growth & advanced segmentation
Shopify CRO sprints & A/B testing
Landing page builds
Server-side tracking (Stape, Elevar)
Triple Whale or Northbeam attribution
Pixel & GA4 setup
20+ creative concepts per month
UGC sourcing & editing
Influencer & affiliate coordination
Weekly reporting & Slack / Teams updates
Monthly strategy review

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Scale

For brands above $5M/yr running full-stack DTC.

$13,875–$21,000/mo

Meta Ads management
Google Ads management (Search, Shopping, PMax)
TikTok Ads management
Pinterest Ads management
YouTube & programmatic display
Klaviyo email flows & campaigns
SMS via Postscript or Attentive
List growth & advanced segmentation
Shopify CRO sprints & A/B testing
Headless / Hydrogen builds & maintenance
Landing page & funnel builds
Server-side tracking (Stape, Elevar)
Triple Whale or Northbeam attribution
Pixel & GA4 setup
Executive dashboards (Looker, Hex)
MMM & incrementality testing
Dedicated creative team (photo, video, UGC)
Brand & art direction
UGC sourcing & editing
Influencer & affiliate program management
3PL & inventory operations
Subscription & LTV optimization
Retention & lifecycle strategy
Weekly reporting & war-room calls
Monthly strategy review
Dedicated growth lead

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Paid media management adds 8–12% of monthly ad spend above $50k. Shopify ground-up builds scoped separately ($15k–$45k).

Pricing FAQ

What's included, what isn't, and how we work together.

What is actually included in each tier?

Core covers 1–2 paid channels, Klaviyo email flows, Shopify CRO sprints, weekly reporting, and 8–12 creative concepts per month. Growth adds multi-channel paid, SMS, server-side tracking, Triple Whale attribution, and 20+ creative concepts. Scale includes everything plus headless builds, a dedicated creative team, 3PL ops, executive dashboards, and a dedicated growth lead with weekly war-room calls.

How many channels can I run on Core?

Core includes Meta and Google as standard. If you want TikTok, Pinterest, or additional channels, we typically recommend Growth where the creative and reporting infrastructure can support the added complexity.

How long is onboarding?

Standard DTC onboarding takes 1–2 weeks: account audits, tracking validation, creative brief, and campaign build. Shopify ground-up builds or major migrations run 4–8 weeks and are scoped as separate fixed-fee projects.

Is there a minimum contract length?

We ask for a 3-month initial commitment for retainers. That's the minimum time to get creative iterations, attribution baselines, and CRO wins in place. After that, it's month-to-month with 30 days' notice.

Does the retainer cover ad spend?

No, you pay Meta, Google, and TikTok directly. Our fee is for management, creative, and strategy only. We do not markup media. For accounts spending over $50k/month, we add an 8–12% ad-spend management fee to cover the extra optimization workload.

Can I hire you for a Shopify build only?

Yes. Ground-up Shopify builds are scoped separately at $15k–$45k depending on complexity, integrations, and whether it's a headless/Hydrogen build. These are fixed-fee projects with clear milestones.

What if I need more creative than my tier includes?

We can add creative sprints a la carte, or upgrade your tier. Most brands find that as they scale ad spend, the volume of creative needed naturally increases, we plan for that in quarterly scope reviews.

How do I know which tier is right for me?

Core is for brands under $1M/yr or just starting paid media. Growth fits $1M–$5M brands scaling aggressively. Scale is for $5M+ brands that need a full in-house equivalent. During our free audit, we'll recommend the right tier based on your current spend, goals, and team gaps.

FAQ

What brands ask before we start.

Do you only work with Shopify?

Shopify is our primary platform, but we also support headless builds, WooCommerce, and custom stacks. We recommend Shopify for most brands due to its ecosystem and checkout conversion.

How do you structure paid media retainers?

We charge a fixed monthly management fee based on ad spend tiers and channel count. You own all accounts, audiences, and creative assets, no lock-in.

Can you build a site from scratch or only optimize existing ones?

Both. We do ground-up theme builds, migrations from 1.0 to Online Store 2.0, and ongoing CRO sprints on live stores. You choose the engagement type.

What does the creative process look like?

We start with a creative brief and brand guidelines, then produce static and video assets in 2-week sprints. UGC is sourced through our creator network and managed end-to-end.

How do you handle attribution post-iOS 14?

We implement server-side tracking (Stape, Elevar), use first-party data aggressively, and supplement with tools like Triple Whale or Northbeam for modeled attribution.

Do you offer project-based work or only retainers?

Retainers are our model for ongoing growth, but we do standalone projects for site builds, rebrands, or creative shoots when the scope is well-defined.

How quickly can you spin up campaigns?

Creative + account setup takes 1–2 weeks. We do not launch without validated creative, proper tracking, and a testing framework in place.

What reporting do I get?

Real-time dashboards (Looker, Hex, or Google Data Studio) plus weekly Slack or Microsoft Teams updates and monthly strategic reviews. We focus on MER, contribution margin, and LTV, not just ROAS.

Let's grow your DTC channel.

Tell us about your brand and goals. We'll send back a tactical audit of where the biggest wins are.

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