Review and IP defense
Vine and review-velocity programs. Competitor attack review takedowns. Transparency and Project Zero enrollment. Buy Box and unauthorized seller monitoring weekly.
Industry · Supplements
Amazon and DTC agency for supplement brands.
Compliance-aware listings, Subscribe & Save optimization, retention flows tuned to dosage cycles, and the IP defense supplement categories actually require.
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The problem
Supplements is the hardest category on Amazon, and the most rewarding when you get it right.
Strict claim language, heavy compliance enforcement, aggressive competitor review attacks, and intense counterfeit pressure. Brands that try to run supplements with a generalist agency get listings pulled, reviews tanked, and Buy Boxes hijacked. The playbook is category-specific.
- Claim language that violates FDA structure/function rules and triggers Amazon enforcement
- Supplement Facts panel and ingredients missing from structured attributes, killing indexation
- No Vine or review-velocity strategy, so reviews trend negative as competitors attack
- Subscribe & Save left at default 5% discount with no dedicated A+ module
- No Transparency enrollment in a category with 20-40% counterfeit pressure
- DTC retention treating supplements like any other product, ignoring dosage and replenishment cycles
Our approach
Compliance-first listings, subscription-led economics, ruthless IP defense.
Every decision filtered through what FDA, FTC, and Amazon will allow, then optimized for Subscribe & Save, retention, and IP protection.
01
Compliance-aware listings
Every claim reviewed against FDA, FTC, and Amazon category policy. Structured attributes filled (Supplement Facts, ingredients, dietary flags). Disclaimers in place. Listings built to survive enforcement.
02
Subscribe & Save and retention
S&S enrollment optimized through pricing, packaging, and dedicated A+ modules. DTC email/SMS flows tuned to dosage cycles, replenishment, and stack expansion. Retention as a primary growth lever, not an afterthought.
03
What you get
What we deliver for supplement brands.
- Compliance-reviewed listings (FDA, FTC, Amazon)
- Supplement Facts and ingredients structured attributes
- Subscribe & Save optimization with dedicated A+ modules
- Vine and review-velocity program
- Competitor attack review monitoring and takedowns
- Transparency program enrollment and rollout
- Project Zero self-service takedowns
- Buy Box and unauthorized seller monitoring
- Amazon PPC with category-aware keyword strategy
- DTC email and SMS retention tuned to dosage cycles
- LTV cohort analysis by SKU and stack
- Quarterly compliance and IP review
How we work
How we engage with supplement brands.
Month 1
Compliance & foundation
Listings reviewed and rebuilt for compliance first.
- Full compliance audit on claim language
- Structured attributes completed across catalog
- Vine and review-velocity setup
- Subscribe & Save pricing audit
- Brand Registry and Transparency enrollment check
Months 2-3
Acquisition & retention
PPC scaled, retention flows built.
- Sponsored Ads scaled with category benchmarks
- Subscribe & Save A+ modules live
- DTC welcome and replenishment flows
- First geo holdout and incrementality test
- Competitor review monitoring active
Ongoing
Defend & expand
Stack expansion, international, and IP defense.
- Quarterly compliance and IP review
- Stack expansion through cross-sell flows
- International marketplace launches
- LTV cohort analysis monthly
- Strategy review
FAQ
Questions buyers actually ask.
What makes supplements harder than other Amazon categories?+
Three things: strict claim language (no 'cure,' 'treat,' or unverified health claims), heavy FDA and Amazon compliance scrutiny, and intense reviewer manipulation by competitors. Plus, structured-attribute requirements (Supplement Facts, ingredients) drive a huge share of indexation that most brands ignore.
Can I make health claims in my Amazon listing?+
Only structure / function claims, and only with the FDA disclaimer. No disease claims, no treatment language, no comparisons to drugs. We review every claim against FDA, FTC, and Amazon's category-specific policies before listings go live.
How do I handle competitor review attacks?+
Document everything (timestamps, reviewer history, content patterns), submit through Amazon's report-abuse channel with evidence, escalate to Brand Registry IP complaints if the review violates IP or contains false claims, and respond publicly to legitimate concerns. We've removed hundreds of attack reviews, it's a workflow, not a one-time fight.
Do supplements need Transparency or Project Zero?+
Yes, supplements are one of the most counterfeited categories on Amazon. Transparency adds a unit-level scan code that prevents counterfeit inbound. Project Zero gives self-service takedown power. We deploy both on supplements brands above $2M ARR.
Is Subscribe & Save worth it for supplements?+
Almost always. Subscribe & Save users buy 3-5× more lifetime units, and supplement is the highest-affinity category for subscriptions. We optimize for S&S enrollment through pricing, packaging, and dedicated A+ modules.
What about retention on the DTC side?+
Supplements are a high-LTV, high-repeat category. Email and SMS flows tied to product life-cycle (replenishment, dosage education, stack expansion) typically generate 35-50% of DTC revenue. We build the retention layer to match the buying cadence.
Run a supplement brand?
We've operated supplements on Amazon and DTC at every stage from launch to nine figures. Send us your catalog. We'll audit the compliance, IP, and retention layers and send back a written plan.
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